About Us

Our Story
H&B General Trading is a well-established business with over 14 years of success in Pakistan, serving a diverse range of industries with high-quality products and value-added services. Since its inception, the company has built a reputation for reliability, innovation, and excellence, becoming a trusted partner for clients across various sectors.
Our product portfolio spans textiles and apparel, consumer goods, fashion and beauty items, industrial tools, energy solutions, and advanced technology products. By offering a wide range of solutions, we address the unique needs of our clients, ensuring their satisfaction and long-term success.
In addition to our product expertise, we provide critical value-added services, including supply chain management, export-import facilitation, and market consultation. These services enhance operational efficiency and give our clients a competitive edge in an ever-evolving market.
Our Mission
Our Mission
To provide high-quality products and value-added services that exceed customer expectations, while maintaining ethical business practices and contributing positively to the communities we serve.
- Deliver exceptional product quality
- Provide outstanding customer service
- Foster innovation and continuous improvement
- Maintain ethical business practices
- Contribute to community development
Our Vision
Our Vision
To be the leading trading company in Pakistan, recognized for excellence in product quality, customer service, and innovative solutions, while expanding our global footprint and creating sustainable value for all stakeholders.
- Achieve market leadership
- Expand global presence
- Drive sustainable growth
- Enhance stakeholder value
- Embrace technological advancement
Our Achievements
Over the years, HNB General Trading has achieved significant milestones, including strong domestic market leadership, consistent client satisfaction, and a proven track record of delivering innovative and sustainable solutions.
Years of Experience
Happy Clients
Projects Completed
Team Members
Our Leadership Team
Meet the dedicated professionals who lead HNB General Trading with vision, expertise, and commitment to excellence.

Muhammad Waris
Chief Executive Officer

Sarah Ahmed
Operations Director

Imran Ali
Finance Manager

Fatima Khan
Marketing Director
Ready to Partner with HNB General Trading?
Contact us today to discuss how we can help your business succeed.
Innovation, Viability, and Scalability
At H&B General Trading, we combine traditional expertise with modern advancements to create sustainable business growth

Innovation
H&B General Trading combines traditional expertise with modern advancements, creating a unique business model:
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Product Innovation
We offer a diverse range of products, from traditional textiles and apparel to cutting-edge technology like networking equipment and renewable energy solutions. This blend addresses both cultural and modern global market demands.
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Customization and Branding
Our ability to tailor products (e.g., private labelling for apparel and industrial tools) allows us to meet specific market needs, creating a personalized customer experience.
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Technology Integration
Incorporating data-driven logistics and leveraging e-commerce platforms enhances operational efficiency and customer reach, making traditional business processes more innovative.

Viability
H&B General Trading, with over 14+ years of experience, has consistently demonstrated its ability to thrive and succeed in highly competitive markets.
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Diversified Revenue Streams
Our diverse product categories ensure financial stability, mitigating the risk of dependence on a single product line.
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Market Demand
Growing interest in sustainable and cultural products globally positions us as a reliable supplier for both emerging and developed markets.
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Operational Expertise
Our robust supply chain management and export-import capabilities ensure seamless operations and timely delivery, building trust with clients and partners.
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Adaptability
Our ability to serve both B2B and B2C markets increases resilience to market changes and enhances financial sustainability.

Scalability
H&B General Trading is primed for growth and expansion.
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Global Market Potential
Our products, especially ethnic textiles, renewable energy goods, and industrial tools, cater to a wide international audience.
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Digital and Physical Channels
Leveraging e-commerce alongside traditional retail enables us to scale quickly with minimal infrastructure costs.
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Subsidiary Model
The success of our branches in Pakistan, like MZ Innovation Pvt Ltd. and Faisalabad Chai Pvt Ltd. is already demonstrate our ability to scale within Pakistan and aiming for expansion in new regions in future.
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Service Flexibility
Customization, private labelling, and consulting services make us adaptable to varying customer and market needs, increasing our potential to capture different segments.